Chuan's Promise is an anti-racist organization. We are committed to actively dismantling systemic racism through our brand and products.
As an independent, Taiwanese American-owned, small business, we have firsthand experience with some of the beauty industry’s racist practices. Though it has been called out in the past, the beauty industry continues to perpetuate systemic racism through lack of diversity and inclusion in product offerings and marketing, as well as its promotion of beauty ideals based on colonialist and racist stereotypes.
Our commitment to dismantling systemic racism starts with:
This commitment is a work in progress and will continue to be added to, updated, revised and improved as we learn and grow.
W, Marissa G. Muller - How Rihanna’s Fenty Beauty Is Ushering in a New Era of Inclusivity in the Beauty Industry, September 2017
Vox, Gina Barton - How beauty brands failed women of color, November 2017
Teen Vogue, Alisha Acquaye - How Beauty Brands Are Profiting Off Racism, January 2018
Vogue Business, Kati Chitrakorn - Beauty ideals were built on racist stereotypes. What now?, July 2020